Station Master's Journal

Well it's official. We're sponsoring the Victoria Underwater Hockey Club. The entire site was produced free of charge for the highly anticipated Pacific Coast Championships that happened over October 19th - 21st. We're proud to support the "Bottom Buddies" and the first underwater hockey team from Victoria to appear on the international stage in 10 years. The team also won the sportsmanship trophy for the weekend! Way to go team!

Well as any good marketer knows (and as I found out) your business name can be a factor in either making or breaking a startup company. A year and a half ago Sentient Development was founded—and has recently been renamed Simple Station Inc. This is the story of why the basic rules of naming play such an important part of the business world. (more...)