
This image is from the New York Times. Do any of these Microsoft marketing gurus seem excited about the launch of Windows Vista? If you take a close look, not a single one is smiling, and they certainly don't look as though they've been "wowed". As Seth Godin (marketing guru extraordinaire) said on his blog this week in response: "Just because a marketer says something is amazing, exciting or just plain wow doesn't mean it is."
I'm very inclined to agree. While Vista will be a evolutionary step from Windows XP, it certainly is not doing anything nearly as innovative as Apple is doing in it's next iteration of Mac OS X codenamed Leopard. Perhaps the "wow" refers to the fact that they've finally managed to make a copy of Apple's Dashboard, or Expose technology and bring it to a new version of Windows. I bet all these guys own a Mac and are loathing giving this presentation.