Station Master's Journal

On March 29, 2008, cities across Canada, and around the world will turn off their lights for Earth Hour, a WWF event to raise awareness about climate change and symbolize that, working together the people of the world can make a difference in the fight against climate change.

Earth Hour has grown from a single event in Sydney, Australia in 2007 to a global phenomenon that will occur across six continents and in as many as 20 cities in 2008.

Toronto was the flagship Canadian city to commemorate Earth Hour 2008 but dozens of others including Ottawa, Vancouver and Montreal have already joined!

The goal is to get thousands of businesses and individuals to participate in this historic event, so we can show the nation and the world that Canadians are leaders in addressing climate change, one of the most critical issues facing our world today.

Simple Station is doing their part - do yours too!

A very interesting clip from Seth Godin (marketing guru) on curiosity. A lot of it has to do with noise pollution - and the lack of curiosity being rewarded in the modern world.

"It is easy to underestimate how difficult it is for people to become curious. That for 7, 10, 15 years of school you are required to not be curious." - Seth Godin