Microsoft Vista and the Wow


Wow doesn't start now

This image is from the New York Times. Do any of these Microsoft marketing gurus seem excited about the launch of Windows Vista? If you take a close look, not a single one is smiling, and they certainly don't look as though they've been "wowed". As Seth Godin (marketing guru extraordinaire) said on his blog this week in response: "Just because a marketer says something is amazing, exciting or just plain wow doesn't mean it is."

I'm very inclined to agree. While Vista will be a evolutionary step from Windows XP, it certainly is not doing anything nearly as innovative as Apple is doing in it's next iteration of Mac OS X codenamed Leopard. Perhaps the "wow" refers to the fact that they've finally managed to make a copy of Apple's Dashboard, or Expose technology and bring it to a new version of Windows. I bet all these guys own a Mac and are loathing giving this presentation.

2 Responses to “Microsoft Vista and the Wow”

  1. man they look like a happy bunch! Says:

    as a mac user i was very entertained during my last trip to Redmond to the MS campus for a meeting. while waiting for my contact i read an internal MS newsletter. they were hacking on Vista big time. at that time, only one of the three legs Vista was to be built on were still included in the final build. the other two had been scrapped and the third one was being reworked, again, much to the dismay of the writer.

  2. Stuart Says:

    I’ve been listening to Paul Thurott talk about Windows Vista on his podcast Windows Weekly, and the more he talks about it, the more I find myself shuddering. They rewrote the network stack from scratch! What was a well seasoned and reasonably secure stack is now back to Stage 1. I think I even remember him talking about how exploits have already been found in what is supposed to be “Microsoft’s Most Secure Operating System”.

    What I’d like to know is…. what were the other two legs?

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